Farmers Market Promotion Program

USDA - Agricultural Marketing Service

Eligible Entities
Type of Fund
Typical Support
Varies - Local 10-25% math required.
Application Deadline
Typically June

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales.
• Encouraging the development of value-added agricultural products.
• Developing marketing strategies for producers of local food and value-added products.
• Facilitating regional food chain coordination and mid-tier value chain development.
• Promoting new business opportunities and marketing strategies to reduce on-farm food waste.
• Responding to changing technology needs in direct producer-to-consumer marketing.
• Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

Projects that aim to address COVID-19 impacts through these activities are welcome.

Last Updated: August 19, 2021

Program Categories

Community Facilities | Economic Development | Farmers Market